College of Arts and Sciences at American University of Sharjah
(Feb 2023-June 2024)
The funnest part about this job was working with students and professors who would get up and take part in a skit at a moment's notice. I was the storyteller behind the AUS College of Arts and Sciences social media platforms. I created an organic content strategy that reached millions of users as our videos went viral, and I handled the community management while prioritizing our mission to highlight our vibrant university life and shine a spotlight on the incredible individuals that formed our unique community. A good Instagram engagement ratio is 2-6% - I achieved an insane engagement ratio of 260%. It was absolutely delightful to see our videos become a cultural phenomenon and trend as other universities across the region began replicating our concepts and audios.
performing arts
podcasts
I created the college podcast, bringing raw and down to earth conversational testimonials that would showcase the true experiences behind studying at the university and the personalities you'd meet.
corporate films
AUS Senior Multimedia Specialist (2019-2023)
Here are some videos I made while working as the sole filmmaker at the university where I worked for four years and made over 400 videos.
Written/Directed/Cinematography/Editing by me:
American University of Sharjah, Pioneers, First Graduating Class of AUS 2001
American University of Sharjah, Alumni Reunion Dinner Video
American University of Sharjah, Welcome Back to the New Semester, 2020
American University of Sharjah, Final Exams Survival Tips, 2019
emaar
Videography
2014 | Fresh out of college, I worked in Dubai's Emaar's internal marketing to boost team morale and film their team-building activities.
Emaar Introduction Video
Emaar Private Team-building Event